On Prime Day, Amazon shoppers will be able to browse over 600 million products. They may not be aware that most of those listings are from non-Amazon sellers, who account for 60% of sales on the platform. Most are small- and medium-sized businesses: bookstores selling used hardbacks, toymakers selling original goods, and distributors unloading clothes.
Study: For small sellers, sometimes it pays to sell to Amazon—and sometimes not
