Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, […]
The COVID-19 pandemic introduced uncertainty, fear, and an unparalleled economic shock, resulting in the most extensive government stimulus package—totaling $2.9 trillion—in U.S. history. According to a new study, those stimulus checks more often went to […]
COVID-19 made remote work and remote learning a new norm for employees and students. But even as many have returned to offices and schools, one of the pandemic’s quieter legacies is influencing both the workplace […]
The U.S. National Flood Insurance Program is going broke. Increased flood strikes in more places, combined with outdated ways of predicting flood risk, are putting property owners at risk and the program itself in over […]
Like so many sectors of the economy, the news industry is hurtling toward a future where artificial intelligence plays a major role — grappling with questions about how much the technology is used, what consumers […]
Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]
From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]
When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]
Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell […]
A study conducted by the Carlos III University of Madrid (UC3M) concludes that effective adaptation in crisis and emergency situations requires teams to accurately understand unfolding events and flexibly use different coordination processes. Paradoxically, the […]
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