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Phys.org – Business

Phys.org - Business

Prove it or lose her: The new rules for advertising to women

February 27, 2026 Phys.org

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]

Phys.org - Business

Why wealth changes how we think about fair prices

February 27, 2026 Phys.org

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]

Phys.org - Business

Playbook developed to help businesses survive social media firestorms

February 26, 2026 Phys.org

Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell […]

Phys.org - Business

The most rigid crisis protocols tend to be the least efficient

February 26, 2026 Phys.org

A study conducted by the Carlos III University of Madrid (UC3M) concludes that effective adaptation in crisis and emergency situations requires teams to accurately understand unfolding events and flexibly use different coordination processes. Paradoxically, the […]

Phys.org - Business

Australians are rethinking inner city living

February 26, 2026 Phys.org

In a post-COVID world, CBD living is losing appeal with Australian residents opting for lower-density housing, according to new research from Adelaide University. Published in Regional Studies, the research examined the future direction of population […]

Phys.org - Business

Fries with that? Ordering from AI linked to selecting more indulgent foods

February 26, 2026 Phys.org

As a growing number of fast-food chains adopt artificial intelligence (AI) technology for drive-thru ordering, customers are more likely to order indulgent food options when interacting with voice AI rather than a human employee, according […]

Phys.org - Business

Everything can be a bet now: The rise and risks of prediction markets

February 25, 2026 Phys.org

Yes or no? It’s a simple question that now drives more than US$13 billion (£9.7 billion) a month on prediction markets—companies like Polymarket, PredictIt and Kalshi.This post was originally published on this site

Phys.org - Business

Alcohol-free drinks uncover alcohol pricing secrets

February 25, 2026 Phys.org

Alcohol pricing is often analyzed using sophisticated computer models to understand how policy changes, such as adjustments to excise, might affect drinking behavior and public health. But the growth of no and low alcohol drinks […]

Phys.org - Business

Too much transparency can hurt financial markets

February 25, 2026 Phys.org

These days, transparency is a financial buzzword. Opening the curtains on the operations of financial markets is supposed to help investors and regulators make better decisions. But sometimes transparency can backfire, according to new research […]

Phys.org - Business

How thoughtful DEI initiatives can effectively repair a ‘leaky roof’

February 25, 2026 Phys.org

Diversity, equity and inclusion (DEI) efforts have been around for a while, but their impact can sometimes be underwhelming. A pair of papers co-authored by ILR Assistant Professor Merrick R. Osborne examines why some DEI […]

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