Not all online reviews are created equal. Someone who’s posted thousands of times on sites such as Yelp or the Internet Movie Database (IMDb) might be seen as more believable than a relative novice reviewer who’s submitted just a handful. However, that veteran also might be harder to please than the average person, and give a more stringent rating to a product others view as high-quality. New research explores this conundrum.
Good products can be hurt by experts’ tough ratings, theoretical model reveals
