If you’re one of Google Discover’s millions of daily users, you’ve doubtless come across all manner of content without actively searching for it. A Spanish user, for instance, might see headlines promising to reveal the secret recipes of avant-garde chef Ferran Adrià, what time 46-year-old TV presenter Pilar Rubio goes to bed, the latest unmissable deals from Lidl or the new car that will allow them to say “adiós” to annual inspections.

