The influence of social media on revenge tourism

Research in the International Journal of Tourism Policy has shown how social media platforms can influence holidaymakers and travelers in seeking out destinations that have been the victims of adverse events, natural disasters or conflicts. The colloquial term “revenge tourism” was coined in 2021 for this kind of vacation where people sought out experiences to combat the negative impact of lockdowns and lost time caused by the COVID-19 pandemic. However, the term has taken on a broader definition since.

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