Is innovation in business measurable?

Despite the growing interest in Business Model Innovation (BMI), there is a lack of robust empirical evidence regarding its long-term effects. This gap is now being filled by the research efforts of authors Prof. Dr. Lutz Göcke (HS Nordhausen), Matthias Menter (FSU), Dr. Christopher Zeeb (FSU), and Thomas Clauss (Uni Witten). Methodologically, the effects and distinctions of three dimensions are examined: value creation, value proposition and value capture. In other words: How is value created? What is value promised? How is this value measured?

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