How is Instagram used by health agencies to engage with the public during the COVID-19 crisis?

Most of the images shared by major health agencies (NHS, CDC, WHO, IFRC) relate to preventive measures, health advisories, gratitude and resilience of front-line workers. Social media messaging depicting well known personalities, influencers, and celebrities received greater engagement. Furthermore, posts with inquisitive messaging, infographics, or dispelling myths/fake news/misinformation also receive more attention.

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