Crowdfunding your video game: Key factors for success

Crowdfunding has become a useful way to obtain financial backing for small and medium-sized projects. Given sufficient attention, particularly via the internet, an entrepreneur or creative, might reach out to a virtual crowd and offer them some kind of future return on their early investment in a product. It has worked well for authors, musicians, filmmakers, and game writers among others. Commonly, a person backing the crowdfunding initiative will be rewarded with a copy of the finished product, such as a book, perhaps with additional incentives such as a mention in the book’s acknowledgement or a copy signed by the author or unique in some other way.

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