Airbnb customers choose accommodation based on a non-monetary price and past experience

Inés Küster and Juan J. Pascual, researchers in the Department of Marketing and Market Research at the University of Valencia, point out that non-monetary price and experience are the variables that most influence the purchasing decision Airbnb users. In addition, in an article published in the journal Management Letters / Cuadernos de Gestión, they recommend that hosts focus on generating enjoyable experiences rather than maximizing the value of their offering.

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